5 Building Blocks of a Successful Yoga Marketing Plan

July 29, 2010

As a yoga teacher or studio owner, you sometimes find that summertime can bring  bit of a lull at the studio, as people get out and recharge on vacations (you DID take a vacation, right?!)  So use this time productively to regroup in your business.  Take a look at these 5 important areas that need [...]

Read the full article →

Teach Yoga, Coach Yoga

July 26, 2010

This is the age of personalization and customization. Are you doing it in your yoga business? You should be. Listen, today we havethousands of people completing their yoga teacher training each year. Combine that with the fact that we are in a recession, which means that students who continue to (and can still afford to) [...]

Read the full article →

When You Forget Your Personal Yoga

July 24, 2010

I never hold back on my blog, because it’s my personal space to give you advice and guidance from my heart; things to think about, based on my own experiences, good and bad. And I’ll tell you, this has been quite the action-packed week! My partner, Mat, and I have been dealing with some personal family [...]

Read the full article →

4 Rules of Heart-Centered Marketing for Yoga Professionals

July 15, 2010

Do you feel like your marketing is not hitting its target? You might be missing or not fully developed in one of the four areas of Heart-Centered Marketing. Watch this short video to understand the Four Rules of Heart-Centered Marketing and see where you can make adjustments to get your marketing working for you NOW! [...]

Read the full article →

What’s Really Holding You Back From Yoga Business Success

July 8, 2010

One of my favorite sayings is this…small, consistent steps over time yield dramatically better results than extraordinary action takenseldom. But the caveat to this is – you have to be taking steps in the right direction. So what really leads to a successful yoga business, whether you are a yoga teacher or a yoga studio [...]

Read the full article →

Do You Have an Abundant Mindset?

July 6, 2010

In my work with yoga teachers and yoga studio owners, we often have to tackle mindset issues.  So many have started teaching yoga intheir quest for a business atmosphere that’s more spirit and compassion and less ‘rat-race.’  But in approaching business this way, there is often a side effect…a mindset develops that says, ‘if I’m [...]

Read the full article →

Make Sure You See the Forest in Your Yoga Business

June 29, 2010

I had a conversation today that got me thinking about how some business people don’t see the forest for the trees.  I have to order a bouncy thing…a special treat for my daughter’s 5th birthday.  So I placed an order online through a fancy website for a local rental place.  A few hours later I received [...]

Read the full article →

Svadhyaya, Anyone? Self-Inquiry On the Path to Yoga Business Success

June 24, 2010

I’m gonna ask you some serious questions here and I want you to be truthful with yourself. How committed are you to making your yoga business successful? Are you willing to open your mind, learn new strategies, do things differently from the guy down the street? (What if I told you things weren’t so hot [...]

Read the full article →

Yoga Marketing IS Yoga Teaching

June 22, 2010

I just got off the phone with a lovely client of mine, and we had a conversation about the teachers in her studio. They are excellent, well-trained teachers who are being paid a flat, higher fee per class, however the dilemma is that the classes never seem to have more than afew students in them. [...]

Read the full article →

Are You Running From Success?

June 9, 2010

Working for yourself is SCARY!  While you get to reap the rewards, you also bear the weight of responsibility for everything that happens.  There is no one else to blame when the marketing flops for an awesome workshop you created, or when you forget to pay a bill.  Mistakes make you feel 1 inch tall, [...]

Read the full article →

← Previous Entries

Next Entries →